OAKLEY OPENING RIDE
CREATIVE DIRECTION, PRODUCTION, GUESTLIST & SEEDING
LEXA TOOK OVER LA FUGA TO GATHER LOCAL TALENT BUILT AROUND THE ATMOSPHERE OF SUNSET. OAKLEY ARRIVE TO BARCELONA THANKS TO OPENING RIDE AND GATHER THE LOCAL'S CYCLING CITY SCENE FOR A SOCIAL RIDE THAT MOVED FROM RIDE TO SOCIAL RITUAL.
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LEXA TOOK OVER LA FUGA TO GATHER LOCAL TALENT BUILT AROUND THE ATMOSPHERE OF SUNSET. OAKLEY ARRIVE TO BARCELONA THANKS TO OPENING RIDE AND GATHER THE LOCAL'S CYCLING CITY SCENE FOR A SOCIAL RIDE THAT MOVED FROM RIDE TO SOCIAL RITUAL.
