GARNIER | HIGH TECH NATURAL BEAUTY
PRODUCTION, PROGRAMMING, TALENT CURATION, PR & VIP PROFILES
FOR THE MADRID LAUNCH OF HIGH-TECH NATURAL BEAUTY. MADE TO FEEL GOOD., GARNIER COMMISSIONED LEXA TO LEAD CREATIVE DIRECTION AND FULL PRODUCTION AT CÍRCULO DE BELLAS ARTES, TRANSFORMING THE SPACE THROUGH CUSTOM-BUILT INSTALLATIONS.
FROM CONCEPT DEVELOPMENT AND PLANNING TO TECHNICAL SETUP AND LIVE EXECUTION, THE PROJECT INTEGRATED SPACE DESIGN, TECHNICAL PRODUCTION AND SET CONSTRUCTION.
LEXA ALSO DEVELOPED GUEST CURATION, ARTIST BOOKING AND CONTENT STRATEGY, WITH MYGAL, VIRTUAL DIVA AND A LIVE PERFORMANCE BY MARÍA ESCARMIENTO.
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FOR THE MADRID LAUNCH OF HIGH-TECH NATURAL BEAUTY. MADE TO FEEL GOOD., GARNIER COMMISSIONED LEXA TO LEAD CREATIVE DIRECTION AND FULL PRODUCTION AT CÍRCULO DE BELLAS ARTES, TRANSFORMING THE SPACE THROUGH CUSTOM-BUILT INSTALLATIONS.
FROM CONCEPT DEVELOPMENT AND PLANNING TO TECHNICAL SETUP AND LIVE EXECUTION, THE PROJECT INTEGRATED SPACE DESIGN, TECHNICAL PRODUCTION AND SET CONSTRUCTION.
LEXA ALSO DEVELOPED GUEST CURATION, ARTIST BOOKING AND CONTENT STRATEGY, WITH MYGAL, VIRTUAL DIVA AND A LIVE PERFORMANCE BY MARÍA ESCARMIENTO.
